Month-long campaign will help raise awareness for polar bear conservation

Jan 26, 2024

The Rochester Americans have renewed their partnership with the Seneca Park Zoo to host “Defend the Ice Month”, which begins on Thursday, Feb. 1 and runs through the end of the month. The month-long campaign will focus on efforts to help raise awareness for polar bear and ice conservation primarily in the Arctic regions.


2018_Official_Amerks_DefendTheIce_Logo.png“Just like the Amerks depend on ice, polar bears depend on sea ice to survive,” said Seneca Park Zoo Society President and CEO Pamela Reed Sanchez. “With no ice, there’s no hockey. And if we continue to experience loss of sea ice in the Arctic, we will also lose polar bears. We are thrilled to team up once again to bring this message to hockey fans in Rochester and share how people can make a difference.”


“Defend the Ice Month has become an annual collaboration we look forward to hosting each year in partnership with the Seneca Park Zoo,” said Amerks Interim Vice President of Business Operations Chad Buck. “I truly hope our efforts and that of the community’s during these next few weeks continue to bring significant awareness and support to these organizations who are working tirelessly to ensure the continuation of the polar bear species.”


The Amerks will partake in several initiatives throughout Defend the Ice Month, presented by Seneca Park Zoo, including offering a variety of ticket programs to encourage involvement. Fans can receive $1 off a guest admission ticket to the Seneca Park Zoo now through March by displaying their Amerks digital ticket or roster card.

February is also Free Youth Month at Seneca Park Zoo. As part of the promotion, patrons who visit during the month can bring up to five youth guests (ages 3-11) with the purchase of one adult ticket. Additionally, Amerks Season Ticket Members can receive 20% off on Zoo memberships throughout the month of February.

All Zoo members and employees can take advantage of a special ticket offer for any Amerks home game throughout the month by visiting www.amerks.com/zoodiscount. Tickets are available for up to 25% off and the Amerks will donate $2 from every ticket purchased via the online offer back to Seneca Park Zoo Society and Polar Bears International.


The ZooMobile will be on-site at select home games throughout the month, beginning on Friday, Feb. 9 against Syracuse following the annual All-Star break. Additional dates include Sunday, Feb. 18 vs. Utica, Friday, Feb. 23 vs. Belleville and Wednesday, Feb. 28 vs. Syracuse.


Since 1986, The ZooMobile has provided fun and exciting educational services year-round at public events, offering new and interactive programming for all ages.


About Seneca Park Zoo

Internationally, and in our own backyard, Seneca Park Zoo plays a key role in species survival. Chartered as an educational institution in 1957 by New York State, the Seneca Park Zoo Society plays an integral role in supporting Monroe County, the owners and operators of the Zoo. Together, we are working to bring animals back from the brink of extinction. Seneca Park Zoo has partnered with Polar Bears International for the past decade, raising nearly $23,000 to support their efforts in the past two years alone.


About Polar Bears International

Polar Bears International is the only organization dedicated solely to wild polar bears. We know polar bears--their habits, their ecology, their threats--and are recognized leaders in their conservation. We envision the long-term survival of polar bears and the unique part of the world they call home. We see this iconic species roaming the sea ice for generations to come. Our mission is to conserve polar bears and the sea ice they depend on. Through media, science, and advocacy, we work to inspire people to care about the Arctic, the threats to its future, and the connection between this remote region and our global climate.  

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