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DEFEND THE ICE MONTH RETURNS FOR ANOTHER SEASON

The Rochester Americans have renewed their partnership with the Seneca Park Zoo to host “Defend the Ice Month”, which begins on Friday, Dec. 21 with the team’s home game against the Hartford Wolf Pack and runs through the end of January. The five-week campaign will focus on efforts to help raise awareness for polar bear and ice conservation primarily in the Arctic regions.

“Teaming-up with the Amerks is a great way to highlight the importance of conservation, which protects animals and their habitats all over the world,” said Monroe County Executive Cheryl Dinolfo. “Polar Bears, like our own Anoki, are a community favorite and safeguarding this species in the Arctic is incredibly important. I thank the Amerks for their partnership, and encourage fans to come out to the games and support the Seneca Park Zoo’s mission.

“The Amerks organization is excited to again team up with Seneca Park Zoo on this very worthwhile initiative,” said Amerks Vice President of Business Operations Rob Minter. “We had a lot of success with this event last season and I truly hope our efforts and that of the community’s during these next few weeks continue to bring significant awareness and support to these organizations who are working tirelessly to ensure the continuation of the polar bear species. This is just another tremendous opportunity for all of us to do our part.”

The Amerks will partake in several initiatives throughout Defend the Ice Month, presented by Seneca Park Zoo, including offering a variety of ticket programs to encourage involvement. Seneca Park Zoo is offering $2 off Zoo admission for every game ticket shown from an Amerks game between Dec. 21 and Jan. 25 while Amerks Season Ticket Members will receive 10% off Zoo membership throughout the month of January. Fans will also be able to make a donation to Polar Bears International, the leading organization dedicated solely to wild polar bears conservation, or the Seneca Park Zoo Society when they purchase tickets or merchandise at The Blue Cross Arena to any home game over the five-week span. Additionally, all Zoo members and employees can take advantage of a special $18 ticket offer for Best Available seating for any Amerks home game throughout the month by visiting The Blue Cross Arena Box Office.

Fans will be treated to polar bear-specific programming while the ZooMobile will be on-site for select games throughout the month. Since 1986, The ZooMobile has provided fun and exciting educational services year-round at public events, offering new and interactive programming for all ages.

Highlighting the month’s festivities is “Defend the Ice Night”, presented by Seneca Park Zoo, on Friday, Jan. 25 when the Amerks host the Utica Comets at 7:05 p.m. at The Blue Cross Arena. The game will feature the latest series of Mystery Pucks, where a limited number of polar bear-themed pucks, signed by various Amerks players, will be available for purchase for $10 in the upper concourse. The Amerks will donate $3 from every ticket purchased at The Blue Cross Arena Box Office for that night’s game back to Seneca Park Zoo Society and Polar Bears International.

The Amerks will also wear special polar bear-themed jerseys along with matching socks in support of polar bear awareness. Fans will have the opportunity to purchase the jerseys through a silent auction held during the game on the upper concourse of The Blue Cross Arena. Following the game, the winners of the auction will be able to take the ice and be presented with a “jersey off the back” from the Amerks players. Proceeds from the jersey auction, as well as from the sale of Defend the Ice Night Mystery Pucks, will be donated to Seneca Park Zoo Society and Polar Bears International.

“Partnering with the Amerks to ‘Defend the Ice’ to raise awareness of the need for polar bear conservation is a natural fit,” said Seneca Park Zoo Society President and CEO Pamela Reed Sanchez. “With no ice, there’s no hockey. And if we continue to experience loss of sea ice in the arctic, we will also lose polar bears. We are thrilled to team up once again to bring this message to hockey fans in Rochester and share how people can make a difference.”

Individual game tickets for the 2018-19 season start at just $14. Amerks 2018-19 Flex Memberships are available starting as low as $17 per ticket, are on-sale now.  Flex vouchers can be used at any Amerks home game in any quantity. For more information, visit WWW.AMERKS.COM/FLEXPACKS or call 1-855-GO-AMERKS. Amerks Holiday Packs are now available for $59 and include four vouchers, two tickets to a pre-selected Amerks game and a custom knit Amerks scarf.

About Seneca Park Zoo
Internationally, and in our own backyard, Seneca Park Zoo plays a key role in species survival. Chartered as an educational institution in 1957 by New York State, the Seneca Park Zoo Society plays an integral role in supporting Monroe County, the owners and operators of the Zoo. Together, we are working to bring animals back from the brink of extinction. Seneca Park Zoo has partnered with Polar Bears International for the past decade, raising nearly $20,000 to support their efforts in the past two years alone.

About Polar Bears International
Polar Bears International is the only organization dedicated solely to wild polar bears. We know polar bears--their habits, their ecology, their threats--and are recognized leaders in their conservation. We envision the long-term survival of polar bears and the unique part of the world they call home. We see this iconic species roaming the sea ice for generations to come. Our mission is to conserve polar bears and the sea ice they depend on. Through media, science, and advocacy, we work to inspire people to care about the Arctic, the threats to its future, and the connection between this remote region and our global climate.
  

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