Natalie Buch enters her second full season with the Rochester Americans in 2018-19 as the team's Marketing and Digital Media Coordinator.
Prior to joining the Amerks, Buch held the title of the director of marketing and communications with the International Junior Golf Tour. During her time with the IJGT, she was responsible for the management and execution of the strategic marketing direction of the brand, tailoring brand-marketing initiatives to multiple audience targeting. She developed social media strategies on all platforms to increase brand awareness and engagement while implementing various digital marketing initiatives, including social media marketing, retargeting, rebranding, search engine optimization, search engine marketing, website design and HTML coding.
She is a true advocate of Junior Golf, as she regularly competed as a junior in events hosted by the Illinois Junior Golf Association and the American Junior Golf Association. Buch played collegiate Division I golf at the University of South Carolina Upstate and served as the head coach of both then Men’s and Women’s Golf team at the University of West Alabama.
A native of Chicago, Buch completed her Bachelors of Science degree in Kinesiology at the University of Illinois Champaign-Urbana.
She currently resides in Rochester.
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